===== Style & Register =====
**What it is:** Choosing the right tone and wording for the situation.  
**What it’s for:** Sound natural and appropriate in any context.  
**Example:** “Could you please…” (formal) vs “Can you…” (neutral) vs “Hey, can you…” (casual)

===== Rhetoric =====
**What it is:** How to persuade effectively (structure + evidence + framing).  
**What it’s for:** Present arguments clearly and influence decisions.  
**Example:** Claim → evidence → counterpoint → conclusion.

===== Practice =====
  * Rewrite the same message in 3 registers: casual / neutral / formal.
  * Read editorials and copy 5 rhetorical structures.

===== Hard words (Glossary) =====
  * *appropriate* /əˈprəʊpriət/: phù hợp
  * *framing* /ˈfreɪmɪŋ/: cách “đóng khung” vấn đề
  * *editorial* /ˌedɪˈtɔːriəl/: bài xã luận/bình luận