What it is: Choosing the right tone and wording for the situation. What it’s for: Sound natural and appropriate in any context. Example: “Could you please…” (formal) vs “Can you…” (neutral) vs “Hey, can you…” (casual)
What it is: How to persuade effectively (structure + evidence + framing). What it’s for: Present arguments clearly and influence decisions. Example: Claim → evidence → counterpoint → conclusion.